Business Cards

Everyone knows at least one person who hands out business cards like snowflakes. At work, home, church, company picnics, family reunions, and even movie theaters, these are the people who “work a crowd” and try to drum up business in places most people wouldn’t think of. Their entrepreneurial spirit is obviously alive and well, but does this actually work? The honest answer is both yes and no. A well-designed, clearly printed business card can be a great way to advertise a business or a complete flop when it comes to attracting clientele. Here are common misconceptions about business cards that can help you make wise decisions when you get your next batch!

Less is more

A business card serves only one intended function: To provide your customers and clients with contact and company information. This doesn’t mean your company motto should take up fifteen lines of eight-point print. This font is too small to be read properly and can result in misdials, incorrectly input Web addresses, and frustration for your clientele. A good business card design gives the basic information and a line or two of text, or “blurb,” about your business. “Serving Northern California Since 1997” is a good, …

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